Did you attend a Super Bowl party this past weekend? If you’re like
millions of other Americans, you likely did, and you may have noticed
a unique looking bag if Tostitos chips were served.
Developed by Goodby Silverstein & Partners, this bag has a very small system in it that can detect microscopic traces
of alcohol on a person’s breath, and alert them by flashing a red
steering wheel and the message “don’t drink and drive.”
“We’re proud to introduce to the world the first bag of chips
that gets you home safe. For a football fan, there is a lot of emotion
involved with a game. It’s easy to drink more than you planned,”
said Roger Baran, a creative director at Goodby Silverstein & Partners.
In addition to being able to detect if a person has been drinking, the
bag would then provide a UPC code, which any person could then enter the
code into the Uber app and receive $10 off of an Uber ride home. Thanks
to “near-field communication” technology, this could be accomplished
by simply tapping the bag with a smartphone. Frito-Lay believes that employing
the bag helped remove as many as 25,000 cars from the road.
According to the National Highway Traffic Safety Administration, 45 people
were killed on Super Bowl Sunday by drunk drivers in 2015, nearly half
of all traffic-related fatalities that day. In 2013, those victims included
the aunt and uncle of Tennessee Titans player Delanie Walker, who played
in that game. Walker stated “Drunk driving is 100 percent preventable.
Thanks to Tostitos and Uber, it’s easier than ever to make a safe
choice if your plans include alcohol.”
Consequences of a DUI
If you are arrested for a DUI, the consequences you face could be severe.
In addition to possible jail time and large fines, you could be forced
to pay court costs, attend drug and alcohol training, and more. But rest
assured, a qualified DUI attorney can help you fight back against your
charges and maintain your freedoms from the harshness of the criminal
If you have been arrested and charged with DUI this Super Bowl weekend,
you have a very limited amount of time to act, which means you should
seek legal representation from a Snohomish County DUI lawyer as soon as
possible. Attorney Mark W. Garka of the
Law Office of Mark W. Garka, PLLC has gained a reputation as one of the DUI defense industry leaders, and
has a number of industry recognitions and accolades, including a perfect
10.0 Superb rating from Avvo.
free consultation to get started on your case immediately. Call the Law Office of Mark W.
Garka, PLLC today at 888.252.1961.